Best and most convincing appeal I've seen in years

In the non-profit biz, we try our best to show you the needs of our communities and of humanity and inspire you to help with a monetary contribution. We often do this through snail mail, e-mails, Facebook, and tweets.

Frankly, even for someone in the industry, these appeals can get overwhelming and monotonous. But a good number of orgs get it right, like the Red Cross: Best.Appeal.Ever. They simply ask, "Why the heck should you donate?"

Check it out!

Clever, incisive, and so achingly heartwarming.